THE FOUNDER
Passionate About Culture, Community, and Crafting Heartfelt Experiences
Starting as a graphic designer, Jerry Adam Guzmán’s versatility spanned print, digital, and environmental design. As a director of a community-based non-profit, he led arts and culture initiatives that revitalized neighborhoods. As a creative lead, Jerry developed spatial design strategies for luxury hospitality projects while managing design teams in California and Hawai'i.
In 2024, Jerry completed his Master of Design (MDes) in Brand Design & Strategy at ArtCenter College of Design, where he refined his process of blending strategy, design, and cultural understanding to create compelling brands that translate into meaningful moments and environments.
Jerry is deeply committed to philanthropic and community development work rooted in arts, culture, and place. He is a board member of Bread & Salt, supporting one of San Diego’s leading art spaces, and helped shape the Imperial Circle, a community-led members giving circle centered on reinvestment along Imperial Avenue. Jerry is also a patron of the Sherman Heights Community Center, continuing his family’s long-standing support of social and cultural programs.